MAKING PLACES SUCCESSFUL, INCLUSIVE AND APPEALING

Primera is the UK’s foremost consultancy specialising in place leadership through public-private partnerships. Our specialist teams create and operate partnerships in the heart of Central London.

110,000

BUSINESSES

£20M

LEVY INCOME EVERY YEAR

900,000

EMPLOYEES

OVER £6BN

INVESTMENT GENERATED

PLACEMAKING

Possessing a specialist skillset encompassing the development and operation of Business Improvement Districts and local investment areas, our team has extensive regeneration and placemaking experience.

Where the will to regenerate an area exists, we facilitate bringing people together to establish working relationships that deliver positive change.

We work with local authorities, businesses and residents to deliver transformative public realm schemes that make our areas better places to spend time in.

We deliver destination marketing activations and campaigns which highlight all that neighbourhoods have to offer for both leisure and business, increasing footfall and driving economic activity.

PARTNERSHIP

We pride ourselves on the network of private sector contacts we have built up across London since 2004. The power of Primera’s portfolio means we secure economies of scale which help us deliver the best opportunities for all the projects we work on.

Our scale means we can champion our levy payers’ priorities with one strong voice, advocating for them to local, regional and national decision-makers.

Our key strengths lie both in the sheer range of economic and regeneration frameworks we have developed over the last 20 years and the expertise of our well-renowned staff, who are at the forefront of delivering partnership working across central London.

SUSTAINABILITY

Primera strongly believes that sustainable communities are at the heart of placemaking, and our inclusive approach balances both commercial and social considerations.

We focus on developing regeneration activity around sustainable frameworks and through coherent funding strategies underpinned by long-term objectives.

We work with local authorities to deliver enhanced cleaning and greening, supporting local targets and making places better for those who live, work and visit them.

By working hand-in-hand with ambitious third-party organisations aiming to tackle some of the biggest challenges of our times – such as unemployment, homelessness and poverty – we make our areas more inclusive and welcoming to all.

RESOURCES

Our teams regularly commission and contribute to reports and studies on tackling some of the biggest issues our communities face. To read more about our contributions to various topics, including working from home, public realm improvements and economic growth, please click here to access our resource library.

LEADING THE WAY IN PLACEMAKING